SEO
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Search Engine Optimization (SEO)
Description
SEO is more than a buzz word. It often means profit or failure for a business. This two-day course is designed primarily for web designers and developers but is also highly useful to the tech savvy small business owner. While this course is reading intensive (~400 pages) it is expected that students will be putting their learning to work by optimizing their own site(s) as a part of this class.
Objectives
Participants will:
- Apply basic best-practices of site design and content selection to improve site SEO
- Utilize relevant information sources on a regular basis to stay current on SEO changes and trends
- Apply basic SEO metrics tools to routinely analyze their site
- Effectively interpret SEO metrics and determine best strategies for improvement
Who should take this class?
- Business Owners who manage their own sites
- Marketing Managers
- Sales Managers with marketing responsibilities
- Web Designers
- Web Developers
- Web Administrators
- Business Consultants
Prerequisites
Students should be comfortable with web technology. The Intro to Web Design course is a minimum prerequisite. Be prepared for approximately 400 pages of reading for this course.
How long does the class take?
2 days (includes only preparation of SEO plan - not implementation)
Exercises
The exercises for this course will expect the student to prepare an SEO plan for their website. The SEO plan will be implemented over a 3-month period (outside of class time).
Registration and More information
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